My Experience

Principal   

Consulting Services (2018 - current)

• Independent consultancy providing online marketing, advertising operations, revenue operations, programmatic/yield management services and digital strategies.

Director of Advertising Operations   

Consumertrack (2018-2019)

• Designed, implemented and facilitated comprehensive annual marketing and communications plans while updating and responding proactively to changes accordingly
• Analyzed targeted markets to identify and recommend the best branding and marketing practices
• Built brand awareness and identified new market segments that will benefit from company products
• Curated and prepared effective advertising campaigns based on market research and maintained knowledge of emerging products and services
• Collaborated with senior executives to develop brand marketing tactics for new audiences
• Oversaw the department's operating budget and made appropriate forecasts, drafts, and implementations

Senior Director of Advertising Operations 

Lifescript (2010-2017)

• Managed, grew and maintained display, textlink, video and email across entire website and subscriber base while point-of-contact in AdOps for Client Services, Engineering, Finance, Sales and Executive Team
• Supervised team of campaign managers and analysts tasked with marketing, optimizing, peer-reviewing, troubleshooting and reporting of high-profile pharmaceutical, direct response advertisers and programmatic solutions 
• Developed and implemented new campaign rollout process, connecting various internal stakeholders with agency teams that resulted in near zero error rate, with vastly improved campaign metrics
• Increased display revenue by 50%+ by leading efforts to overhaul specific CMS mechanisms allowing greater granular targeting of Pharma/CPG advertising and Programmatic buying 
• Project managed header bidder implementation, as well as in-content video project for multiple video providers; managed multiple ad server migration projects on several different web properties
• Established relationships with key legislative and agency representatives

Director of Advertising Operations 

LifeUniverse (2008-2009)

• Supervised and directed sales and traffic teams with ad placement, compliance, reporting, and networking for 60+ advertisers, agencies, and ad networks, monthly utilizing DART/DFP, Ad Manager, AdDynamix and various ad server solutions
• Spearheaded the Advertising team and benchmarked ad availability forecasting, trafficking, campaign implementation, and creative placement optimization for 30 website properties in 100+ countries

Sr. Manager Media Operations 

EarthLink, Inc. (2000-2008)

• Executed brand and website redevelopment, digital advertising campaign management, copywriting, and contract negotiations with external vendors
• Managed all facets of diverse accounts resulting in 180% growth within the course of three months
• Consistently increased subscriptions from 10% to 73% YoY
• Executed Vendor and Customer Relations as well as contract negotiations 

Bachelor of Arts, Communications 

California State University Fullerton